Have you ever come across a page that looks a bit…off?
For example, it’s completely crammed with phrases that don’t sound naturally written:
“Our company provides plumbing services, plumbing in Kansas, plumbing in Kansas City, KS, drain cleaning, drain cleaning Kansas…”
What’s wrong with this picture?
Does anybody naturally write this way?
It’s very obvious that these phrases are on the page for no other reason than to attempt to manipulate the search engine algorithms to show their page for specific keywords.
This method may have worked at one point, but it has long since been abandoned by SEO’s who actually know what they’re doing.
Still, it rears its ugly head every now and then, especially if a business owner is trying to do their own SEO and have only read a couple of articles that were originally written in 2008.
Write Naturally or Risk Getting Left Behind
The goal for any SEO when optimizing content on a page is to ensure that the content is written for human eyes exclusively.
A problem I see some people in the SEO sphere think is to write content for “both the search engines and humans“.
The content “for search engines” is typically content similar to the plumbing example above.
What’s the problem with this?
Well, Google’s algorithm is getting smarter and smarter each day and is consistently shaped by human input.
In other words, if a page is not tailored for human interaction, it simply won’t rank.
It’ll get left in the dust of pages 2 and beyond in the SERPs.
Don’t Overthink It
So, quit overthinking it and just write quality content that’s helpful for the end user.
Yes, include keyword phrases within the content, metadata, alt tags, etc., but only if it’s relevant to the content itself.
Relevancy is key, and I’ve written about it in my basics of SEO guide here.
Go out and create killer content that anyone would be excited to share with others!
An SEO expert, web designer, and writer, Thomas writes on topics he deems fun such as digital marketing, entrepreneurship, and personal development. Since 2014, he’s worked with countless business owners to help them improve their organic presence online. When he’s not writing about online business or geeking out about the latest Google algorithm update, he spends his free time playing the piano and working out with his wife.