There’s never been a time like right now in human history for entrepreneurship. We have access to virtually limitless knowledge thanks to the advent of the internet, and you can reach anyone on this planet literally at the click of a button.
However, despite the massive amount of opportunity out there, there are still time-tested principles that every wanna-be entrepreneur needs to know in order to truly succeed. Knowing these principles can spell the difference between achieving your dreams and talking yourself out of your destiny.
There is Such a Thing as Preparing Too Much
While it’s certainly necessary to prepare in life, a just as devastating problem many people face in life is being too prepared. Way too often, people believe they’re actually working by spending hours “preparing” when all they’re doing is thinking about working while their actual work goes untouched.
As Gary Vaynerchuk put it bluntly in one of his livestream Q&A videos, “There are just so many ways to build your business, but lack of action is not one of them.” Basically, we are both blessed and cursed by our access to virtually limitless knowledge. We can turn on the faucet of knowledge and grab a quick swig when we need it, but if we leave it on for too long we’ll be drowning in information and be stuck trying to process everything.
If you spend too much time processing, you’ll be more likely to talk yourself out of taking the risks necessary to build a successful business. The solution is simple: stop processing and start taking action.
A phrase I find myself repeating a lot when I get into a bind is, “How did successful people do it before the age of internet?” The answer is they did it by not talking themselves off of the ledge of destiny and instead diving into their project headfirst.
Our Feelings Often Lie to Us
I can’t tell you how many times I’ve felt like throwing in the towel when trying to build my web design business. I remember one day in particular I had a massive headache and was on the verge of quitting everything due to the frustration I felt while dealing with a problematic client.
I looked at my watch and realized I hadn’t eaten yet that morning, so I went and made myself breakfast. After eating a bowl of scrambled eggs and toast, my headache magically vanished along with my thoughts of wanting to quit. I quickly realized what needed to be done and fixed the client’s issue without much thought. The problem wasn’t with the client, the problem was with my stomach.
Can you imagine how ridiculous I would have looked had I fired my client all because I hadn’t eaten that day? This is why our feelings sometimes need to take a backseat when it comes to making wise, calculated decisions for our success.
Intuition is important, obviously, but it’s best utilized with years of reliable experience to back it up. So go with your gut when it’s wise to do so, but always make sure your gut is fed otherwise you may regret what it has to say.
Perfectionism Can Halt All Progress
You will never have everything figured out. Let that sink in. It’s become such a trope in our society that it’s surprising how easily we tend to forget it. There isn’t a single business out there that has all the answers on how to do things right, so why do we feel the need to stop moving forward if things aren’t perfect?
I remember a friend of mine spent years trying to compose music on his synthesizer but never released anything because it “wasn’t good enough” by his standards. I gave him the simple proposition to “put out crappy music”, since no matter what he would always think his music was crappy due to his perfectionist mindset. Within a day, he finally put something out on SoundCloud and his song “#Selfie” became a hit worldwide while his band The ChainSmokers continues to put out crappy music to this day.
OK, I’m kidding about that last part, but hopefully you get my point. My friend finally had a song out that he could have had out years ago but was too caught up on making everything “perfect” to do anything. He had, in effect, talked himself out of taking action. The same thing applies with business, even if you don’t have everything figured out it’s best to just start something and learn as you go.
Whenever that annoying, perfectionist voice in your head tries to get you to quit because you’ll never have the “perfect” product or service to sell, tell it to shut up and put out your product or service anyway. As you gain experience in your field and receive valuable feedback from customers, you’ll be able to continually improve things with your business.
Had you not taken action to begin with, you would never have attained either of these two valuable assets. Never settle for mediocrity, but at the same time recognize your need to be in motion even if the thing that sets you in motion is initially subpar.
An SEO expert, web designer, and writer, Thomas writes on topics he deems fun such as digital marketing, entrepreneurship, and personal development. Since 2014, he’s worked with countless business owners to help them improve their organic presence online. When he’s not writing about online business or geeking out about the latest Google algorithm update, he spends his free time playing the piano and working out with his wife.