Home » Amazon FBA » How to Create a New Product Listing on Amazon [Step-by-Step]

How to Create a New Product Listing on Amazon [Step-by-Step]

If you’re looking to sell products online, Amazon is easily one of the best platforms to use.

However, setting up a list can be confusing if you’re unfamiliar with their Seller Central website back end.

In this post, I’ll be showing you step-by-step how to set up your own listing on Amazon.

If you’re here after reading my previous post about finding a supplier on Alibaba, I recommend you follow that post’s advice and wait to start a listing until you’ve picked your supplier.

With that, let’s dive right into creating your listing on Amazon!

Sign Up As An Amazon Seller

The first thing you need to do is sign up as an Amazon seller.

You have two options to choose from:

Individual Seller

As an individual seller, you have virtually all of the features as a professional seller except:

  • No monthly fee
  • $0.99 fee per unit sold
  • No Amazon PPC or Promotions

There are also some other tools that professional sellers have access to that individual sellers don’t, which you can read about here, but for where we are now you don’t have to worry about this.

Professional Seller

As a professional seller, you have virtually all of the same features as an individual seller except:

  • $39.99 monthly fee
  • No $0.99 fee per unit sold
  • Amazon PPC

You can either sign up as a professional seller now or wait until you start advertising your products.

Note: You will likely have to provide additional information about yourself in order to be allowed to upgrade to a professional seller (i.e. bank statement, government issued ID, etc.) so just keep this in mind before you upgrade.

A quick word of advice: It may be more cost effective to stay an individual seller until your business starts to gain momentum. The only downside, of course, is that you won’t be able to use Amazon PPC or Promotions which can help bring traffic to your listing and boost your listing organically. It’s up to you how you want to proceed, and you can always upgrade/downgrade your account later.

Setting Up Your Account

Once you choose to be either an individual or a professional seller, you should be taken to a page that looks like this:

Charge Method

You will need a credit/debit card to continue registering your account.

Seller Information

Pretty self-explanatory – just fill out your information including your full name, address, phone number, etc.

Identity Verification

Amazon will need you to verify that your phone number is correct by either calling you or sending you a text.

Click “Continue” once you’re finished, and fill out any other prompts Amazon asks from you.

Add Your Product Listing

Once you’re all signed up, you should be brought to your seller dashboard which looks like this:


Hover over the “Inventory” tab and click “Add a Product”

You should be taken to a page that looks like this:


Since we are going to be listing a brand new product, click “Create a new product listing”.

On the next page, you will need to select the category for your product.

Amazon can help you find the best category for your product when you type your product into the search bar like so:

Click the category that you think best fits your product.

In my case, I chose “Pet Vest Harnesses”.

Next, you’ll be taken to the details page where you need to fill out some information:


You are required to enter information in the lines that have the red star next to it.

Depending on which category you select, some of these options might be different.

Add Details to Your Listing

Here’s a general overview of what needs to be added in order to finish your listing:

Vital Info

  • Manufacturer: The name of your manufacturing company. I normally just place the brand name in this box.
  • Brand Name: This will be the name that shows up above the product title on a listing (click here for an example). I recommend coming up with a name that’s both catchy and related to the niche you’re selling in.
  • Product Name: The product title.
  • Product ID: The UPC, SKU, or ASIN code for your product.

In order for us to register a new product, we need to have a UPC code.

Thankfully, UPC codes can be purchased for very cheap from a site called SnapUPC.

If you plan on selling more than one type of product, it might be wise to buy 5 of these UPC codes rather than 1 as it costs less per UPC if you buy them in bulk.

Once you purchase your UPC code/s, place the code into the Product ID line on the Vital Info page.


If you plan on selling different variations of this product (i.e. color, size, etc.) then you can add a different variation in this tab. However, just remember that for each variation you have to have a different UPC code. For sake of keeping things simple, I recommend not adding any variations to this first product.


  • Condition: The condition of your product. Since we will be selling products in new condition, select the “New” option.
  • Your price: The price of the product.
  • Fulfilment Channel: You have the option of either fulfilling the order yourself or having Amazon fulfill it for you. Since we plan on using Amazon’s FBA program, select the “I want Amazon to ship and provide customer service for my items if they sell.” option.


This is where you will add your product images. I’ve written on the topic of taking product photos so I won’t go into too much detail here.


  • Key Product Features: This is where your product’s bullet points will go that are featured underneath the product title (click here for an example).
  • Product Description: This is where you will add your product description. I’ve written on the topic of how to get great product descriptions, so definitely check that article out once you’re done with this one. For now, just write something generic – you’ll be able to edit this later.


  • Search Terms: This is where you can add keywords people might search for that relate to your listing. Feel free to add as many terms as you like.

More Details

This is where you can add several different details about your product like the material, volume, thickness, etc. Go ahead and add any details you think a potential buyer would want to know about your product.

Once you finish filling all of this information out, click “Save and finish” to be brought back to your inventory.

If you are unable to click “Save and finish”, you may still need to fill in a specific field that is required to continue.

When you’re ready to move on to taking product photography, read my post “How to Take Pictures for Amazon Listings“.

1 thought on “How to Create a New Product Listing on Amazon [Step-by-Step]”

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.